SANITY

2020-2021
Online Community // Social // Branded Content


 

#GetSomeSanity

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In a country where virginity is still a virtue, tampons, believed by some to cause hymen breakage, have a tough time. Pretty much like periods, conversations around tampons are full of misconceptions and myths.

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We wanted to create a collective where women can lean on each other for their sanity. Discover period truths and learn that tampons don’t take away their virginity, don’t make them women-to-be-frowned-upon, and are completely safe to use.

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The dynamic visual language, unpredictable content and ‘I-totally-get-you’ tone of voice @GetSomeSanity got the conversation going, bringing like-minded women together, and much-required Sanity to periods.