Sanity

Loving yourself isn’t vanity. It’s Sanity.

Work


Online Community / Social Campaign / Branded Content

Year


2020
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#GetSomeSanity

In a country where virginity is still seen as a virtue, tampons — often misunderstood as causing hymen breakage — face their own set of cultural barriers. Much like periods themselves, conversations around tampons are clouded by myths, stigma, and misinformation.

We set out to create a space where women could lean on each other, reclaim their sanity, and discover the truth: tampons don’t take away virginity, don’t diminish a woman’s worth, and are completely safe to use.

With its dynamic visual language, unpredictable content, and a candid, “I-totally-get-you” tone, @GetSomeSanity sparked open, honest conversations — bringing like-minded women together and restoring something long overdue: Sanity to periods.

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Next Work

IP Creation / Illustrations / Posters / Social Campaign

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