Mumbai Indians: Superhero Verse

Introducing the 'Mumbai Indians Superhero Verse' - a trailblazing series of 25 posters that transformed each player into an unstoppable superhero, complete with unique powers and personas. These vibrant visuals took over the team room and social media, electrifying the 18 million-strong MI fanbase.

The Superhero Verse opened new frontiers for the brand:
• An upcoming animation series, promising an expanded universe of stories
• Licensing and merchandise opportunities, elevating MI’s cultural footprint
• Fresh conversations on extending the IP across marketing channels, redefining how the MI squad shows up in the world

The result: A striking new narrative where Mumbai Indians players transcend sport and emerge as icons of an expanding superhero universe.