NMACC

India's newest cultural landmark, the Nita Mukesh Ambani Cultural Centre, is a first-of-its-kind space that celebrates the country’s artistic heritage in all its glory. Imagined to be an inclusive and iconic platform for artists and audiences alike, NMACC brings together performing arts, costume art, dance, music, theatre, and visual arts under one visionary roof.

Inspired by the vision of Mrs. Nita Mukesh Ambani, to celebrate culture by creating a pioneering, multidisciplinary space, we crafted the brand positioning for NMACC – Culture at the Centre.

We launched an integrated 360 degree campaign with all-India full page print ads, multilingual regional ads, a striking outdoor takeover that showcased larger-than-life imagery of the centre, a brand film, and an extensive series of digital posts, stories, and videos. The campaign seamlessly extended into the promotion of the three opening productions — The Great Indian Musical: Civilisation to Nation, Sangam, and India in Fashion.

The NMACC launch campaign drew from the centre itself — its grand architecture, its extraordinary stage, its passionate performers, and its core mission: to democratise art and make culture accessible to all.