Mumbai Indians

In the Maximum City, space is always at a premium. Yet, cricket has unfailingly found its way into maidaans, streets, parking lots—and even office corridors. Mumbai is the unofficial capital of Indian cricket, having produced legendary players and hosted some of the game’s most iconic moments, including the 2011 World Cup Final. But more than anywhere else, cricket lives in the hearts of Mumbaikars.

To capture the city’s deep-rooted love for cricket for the Mumbai Indians 2017 IPL campaign.

Cricket Meri Jaan

We brought the passion for cricket alive through the eyes of every fan—from the common Mumbaikar to the team owners, and even the legend Sachin Tendulkar himself. Street-inspired typography paired with gritty, high-energy cricket visuals gave the campaign a raw, authentic aesthetic, while the messaging captured the emotion and devotion that define Mumbai’s relationship with the game.

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