Reynolds: The Left Hand Project

While nearly 10% of the world’s population is left-handed, many children born as lefties are still forced to switch to their right hand. This bias—rooted in irrational beliefs and outdated superstitions—often hinders a child’s natural development during their formative years.

Reynolds Pens launched an initiative to challenge this mindset and empower children to realise their full potential. We created a series of print ads and posters aimed at young parents, spotlighting real stories of extraordinary individuals—Albert Einstein, Jimi Hendrix, and Charlie Chaplin—all of whom were left-handed, and yet went on to achieve greatness beyond imagination.

Spikes Asia 2010 – Print & Outdoor Craft, 2 Finalists
Abby Awards 2010 – Corporate Advertising (Outdoor), 2 Bronze

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