Mahindra

Mahindra is among the world’s largest automobile manufacturers but their story goes far beyond building strong, capable, and stylish vehicles. So when the opportunity arose to explore and capture the full breadth of what Mahindra stands for, we gladly took the front seat.

Our journey took us across Mahindra’s universe: from factories and paint shops to research centres, the corporate headquarters, and even the Mahindra SUV Proving Track. We documented the precision, care, and craft that shape every vehicle, as well as the adrenaline and grit of their racers in action.

But equally important was what we saw behind the machines — a progressive, conscientious organisation reflected in its substantial women workforce and its flagship CSR initiative, Nanhi Kali, dedicated to providing free education to the girl child.

In capturing Mahindra’s world, we didn’t just see how they build vehicles. We saw what they’re built on.