BMX Cinemas

When the newly launched BMX Cinemas set out to become the go-to home for true movie buffs, we began by creating a mascot who could wear that badge proudly. Enter Mr. B — a 3D-designed, polygon-modelled cinephile who lives and breathes cinema. He’s the first-day-first-show kind of guy, can recite iconic dialogues without skipping a beat, and absolutely will not tolerate anyone slandering Nolan.

But Mr. B wasn’t just a mascot — he became the heart of an entire universe. We built a world around him that showcased everything BMX Cinemas stands for. A campaign that salutes legendary films, celebrates cinema’s greatest icons, and even dishes out theatre etiquette all through Mr. B’s wide-eyed love for the movies.

Because at BMX Cinemas, every film feels a little bigger, every moment a little brighter — and Mr. B is always waiting to say, “See you at the movies.”