Burger King

 'IT'S NOT A CONTEST' CONTEST

A burger is a burger. And the Whopper is, well… the Whopper. Yet people still confuse the two. The truth is simple: the Whopper has seven layers, is flame-grilled, and is way bigger. So, there isn’t a contest between a burger and the Whopper.

That’s why we launched the ‘It’s Not a Contest’ contest for Burger King India.

We invited Instagrammers to put their own spin on ‘It’s Not a Burger. It’s a Whopper.’ They filled in the blanks with emojis, stickers, GIFs, or text for a chance to win a Whopper.

The internet delivered. Imagination ran wild: we got everything from current affairs to Bollywood characters. From world politics to life-gyaan. From pop-culture memes to popular songs.

The weekend promo generated 3X industry-benchmark engagement, drove a 2.5% increase in followers within 48 hours, and one response every 5 minutes. Here’s a glimpse of the campaign and some of the hilarious entries we received.