MAHARASHTRA TOURISM

2006

PRINT // POSTER // DESIGN

BRIEF
To develop a print and poster campaign for the Deccan Odyssey – a luxury train that travels through the state of Maharashtra covering important historical destinations.

EXECUTION
Each stop on the route of the Deccan Odyssey has a legendary story to tell. From the story of King Shivaji scaling the fortress on the back of an iguana to reclaim Sinhagad, to primitive rituals that surround the devouring of the King of Mangoes – the Alphonso, to a tale of a tiger chase leading to the rediscovery of the Ajanta Caves. We converted these stories into print ads and posters, and gave the audience an insight into the destinations they would visit while travelling on the Deccan Odyssey.

AWARDS
London International Awards 2006 Poster Campaign – Finalist
World Press Awards 2006 Poster Campaign – 3 Finalists
Abby 2006 Press Singles – 2 Finalists