DHL - DIVORCE

2013

OUTDOOR // AMBIENT

BRIEF
To showcase the sheer range of DHL's Express Cargo service. The target audience, while aware of DHL, assumes that all they do is ship documents. So we wanted to capture the range of their offerings.

IDEA
Quite often, a small delivery is the trigger for a much larger one. So corners were used as an interesting media device to show the transformational nature of shipments and the fundamental idea. The corner elevated the communication to tell a story rather than just communicate the product benefit.

AWARDS
Cannes 2013 Outdoor Lions – Bronze
Spikes Asia 2013 Outdoor – Bronze
Kyoorius Design 2014 Installations – In Book