To create a print and poster campaign for the Deccan Odyssey—a luxury train journey through Maharashtra, connecting some of the state’s most significant historical destinations.
Every stop on the Deccan Odyssey route carries a legend of its own.
From the tale of Chhatrapati Shivaji Maharaj scaling the walls of Sinhagad on the back of an iguana, to ancient rituals surrounding the revered King of Mangoes—the Alphonso—and the story of a tiger chase that led to the rediscovery of the Ajanta Caves.
We transformed these local legends into evocative print ads and posters, offering audiences a glimpse into the stories, heritage, and mystique of the destinations they would encounter on the journey.
London International Awards 2006 Poster Campaign – Finalist
World Press Awards 2006 Poster Campaign – 3 Finalists
Abby 2006 Press Singles – 2 Finalists
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