DHL: DIVORCE

To demonstrate the sheer breadth of DHL’s Express Cargo service. While the audience was familiar with DHL as a brand, there was a common perception that it primarily shipped documents. Our challenge was to reveal the true scale and diversity of DHL’s cargo capabilities.

Often, a small delivery is the catalyst for a much larger one. We used corners as a distinctive media device to express this transformational journey—from the modest to the monumental. The corner became a storytelling tool, elevating the communication beyond a functional product message to a narrative about scale, impact, and possibility.

Cannes Lions 2013 – Outdoor Lions, Bronze
Spikes Asia 2013 – Outdoor, Bronze
Kyoorius Design Awards 2014 – Installations, In Book

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