Sensodyne: One V/s Thirty-two

Oversensitive people can be difficult to deal with—whether it’s a girlfriend, a boss, or even a mother. But imagine dealing with thirty-two of them at once.

To bring alive the everyday struggle of sensitive teeth, we created a campaign for Sensodyne that used humour to spark both laughter and reflection—prompting people to rethink their choice of toothpaste.

Abby Awards 2011 – Sensitive Girlfriend Poster, Bronze
Abby Awards 2011 – Poster Campaign, Shortlist
Abby Awards 2011 – Art Direction Campaign, Shortlist
Abby Awards 2011 – Illustration Campaign, Shortlist

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