RISE WORLDWIDE

2021
Film // Social // Digital // Website // Brand Identity


 

#RiseAsOne

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IMG-R was a joint venture between India’s Reliance Industries and global giant IMG. In 2020 when Reliance Industries bought over stakes from IMG and took full control of the organisation, it became India’s No. 1 Sports, Entertainment and Lifestyle Company. While this was a bold move, they now needed an equally bold brand name, logo design and identity. And that’s when Brave stepped in.
 
Inspired by the emerging dawn, we conceptualised the brand name RISE Worldwide, and created a world as youthful as the brand itself. The vibrant visual language used bold graphics, striking colours and stylised illustrations to bring alive every aspect of their business verticals. We worked with UI and UX designers to build a responsive, intuitive website. We crafted videos, modelled an IG look, and designed merchandise to help brand RISE create a unique impression at every touch point. Making it a platform for talent to rise and fans to unite.