A platform for talent to rise and fans to unite. #RiseAsOne
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IMG-R, a joint venture between India’s Reliance Industries and global powerhouse IMG, entered a new chapter in 2020. When Reliance acquired IMG’s stake and assumed full ownership, the organisation emerged as India’s leading Sports, Entertainment, and Lifestyle company. It was a bold move — one that demanded an equally bold name, identity, and visual world. That’s where Brave came in.
Inspired by the idea of a rising dawn, we developed the brand name RISE Worldwide and crafted an identity that was as youthful and energetic as the brand’s ambition. The vibrant visual language, built on bold graphics, striking colours, and stylised illustrations — brought every business vertical to life with clarity and flair.
We collaborated with UI and UX specialists to create a responsive, intuitive website, and extended the identity through films, social design systems, and branded merchandise.
The result was a holistic ecosystem that ensured RISE made a memorable impact at every touchpoint — a platform for talent to rise, and for fans to unite.