Lux

A first for India—an audacious black soap that broke every beauty taboo. Unconventional in form and provocative in intent, the soap was infused with a distinctive fragrance designed to awaken one’s mysterious side. Our challenge was to introduce Lux Provocateur as a sensorial experience that went beyond the expected codes of beauty advertising.

Fragrance was the hero, complemented by the allure of sensuous skin. We brought these two elements together by crafting exquisite flowers formed entirely from skin—transforming the body itself into an expression of perfume, desire, and intrigue.

One Show 2008 - Press Campaign Shortlist
Abby 2008 - Press Single, 3 Silvers
Abby 2008 - Art Direction, Bronze
Abby 2008 - Outdoor & Print Craft, 5 Finalists

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