Knorr: One Night With Karan

Knorr is a progressive global food brand that promises restaurant-like taste at home. Our brief was to disrupt the soup category and tell a story that reflected this progressive spirit.

We used this opportunity to move away from the clichéd mother-and-child narrative and instead introduced an unexpected situation with characters rarely seen in soup advertising. Casting Bollywood celebrity Karan Johar in the lead, we told a bold story that challenged category conventions. The result spoke for itself—garnering over a million views within the first two days.