Great Diamond Robberies

To design an annual planner for diamond merchants catering to an international audience.

For centuries, diamonds have been the most coveted of all precious stones—and for just as long, people have gone to extraordinary lengths to possess them. Some fought. Some pleaded. Some borrowed. But we chose the ones who chose to steal – the ones who had a plan.

Titled ‘The World’s Greatest Diamond Robberies – All Started with a Plan’, the planner chronicled extraordinary, real-life diamond heists—one for each month of the year.

Each story was brought to life through a distinct narrative and illustrative style, ensuring that every page was as unique and meticulously crafted as the robbery it documented.

The result was a planner that celebrated strategy, ingenuity, and planning—mirroring the mindset of both the protagonists of these stories and the audience it was created for.

Young Guns 2008 Direct Mail - Finalist
Young Achiever’s 2008 - Best Art Direction
Abby 2008 Direct Mail – Finalist

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