Duracell: Positive & Negative

To communicate the longevity of Duracell’s alkaline batteries.  

Everything has a positive and a negative. Even the longevity of Duracell Batteries.

To bring out the idea of positive and negative, we kept the ads similar to the battery, both in color and shape. And because Duracell Batteries have such an iconic design, we were even able to achieve branding without the logo.

Cannes 2013 Press Lions - Gold
Cannes 2013 Outdoor Lions - Bronze
D&AD 2014 Press Campaign – In Book
D&AD 2014 Poster Campaign – In Book
One Show Design 2014 Poster Campaign - Merit
Adfest 2014 Press Lotus - Gold
Adfest 2014 Outdoor Lotus - Bronze
Adfest 2014 Print Craft Lotus//Art Direction - Finalist
Adfest 2014 Design Lotus - Finalist
Kyoorius Advertising 2014 Press - Blue Elephant
Kyoorius Advertising 2014 Art Direction - Blue Elephant

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