MAHINDRA RISE

2023

 

Mahindra RISE

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Mahindra is one of the largest automobile manufacturers in the world. But there’s so much more to them than just making strong, capable, and stylish cars. So, when a project came up to capture all that Mahindra is about, we called shotgun!

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We shot at Mahindra factories, paint shops, research centres, the headquarters and even the Mahindra SUV Proving Track, catching the meticulous process that each vehicle goes through. While we captured their cars and their racers in action, we also captured a progressive, conscientious side of the company reflected in their large number of women work force as well as their CSR project – Nanhi Kali, committed to providing free education to the girl child.