BMX CINEMAS

2022
Brand Identity // 3D Character Design // Film // Animation // In-cinema videos // Movie Posters


 

See you at the movies

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The newly launched BMX Cinemas, wanted to position themselves as the new home for movie buffs. We started by conceptualising a brand mascot. Designed in 3D, with polygonal modelling, Mr. B is the quintessential cinephile. He loves watching movies first-day-first show, can mouth dialogues of classics and won’t let anyone bad-mouth Nolan.

 

While Mr. B embodies the spirit of the brand, we created a whole world around him to showcase everything that BMX Cinemas has to offer. The campaign pays homage to the greatest movies, celebrates cinema icons, and even teaches theatre etiquettes, all using Mr. B and his love for movies.