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ARTH: A CULTURE QUEST
2019
Identity // IP Creation // Outdoor // Posters // Event Design
Arth is a travelling festival that celebrates local literature, music, traditions, history and art. The festival gives a platform to lovers of Indian culture to come together, celebrate and learn more about our rich roots.
The task on hand was to create a logo and a brand identity that would reflect the hugely diverse culture of India, where language changes every 1000 kilometers and art and craft are vastly different yet strangely similar.
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