Arth: A Culture Quest

Arth is a travelling festival that celebrates local literature, music, traditions, history, and art. It brings together lovers of Indian culture to connect, celebrate, and deepen their understanding of the country’s rich and layered heritage.

Our brief was to create a logo and brand identity that could reflect India’s vast cultural diversity—where language shifts every few hundred kilometres, and artistic expressions vary dramatically, yet remain bound by a shared cultural thread.

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